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Description
The Communications Specialist is a dynamic position that aims to help Glacier-Two Medicine Alliance grow and develop its communications capacity, strategy, and practices. The position’s primary functions are 1) to engage and grow our membership and supporter base, and 2) to develop and implement integrated communications strategies to advance campaigns to protect wild places, connect habitat, recover species, or support the stewardship of public lands and wildlife in the central Crown of the Continent ecosystem. The Communications Specialist will work closely with a talented, growing team of seasoned conservation professionals to achieve these goals. Key responsibilities for the position include message development and strategy, content creation or coordination (including written, visual and possibly audio), and managing external communications, including newsletters, marketing materials, blog posts, social media, and other informational content. The Communications Specialist will also coordinate media relations and strategy, as well as assist other staff with development and outreach to ensure consistency of messaging and brand across the organization.
Requirements
Essential Duties and Responsibilities
Communications and Outreach – (~75%)
Strategy, Messaging, and Brand
Work closely with GTMA staff to develop robust, integrated communications and marketing strategies and messaging to advance GTMA’s mission, campaigns, and fundraising.
Help develop a strong, positive brand identity that incorporates our values and core commitments, and ensures consistency of brand across materials, platforms, and channels.
Track and report on communications performance, and identify practices or technologies to improve effectiveness.
Writing and Content Development
Develop, often in collaboration with other staff, original written, visual, or digital content for email marketing, social media, blog posts, website, printed newsletters, annual reports, brochures, traditional media, or other longer form, content-rich storytelling projects, including written, visual or audio formats.
Design and disseminate marketing materials for events, programs, or retail.
Take and edit photo, video, or audio content for various communication projects and materials.
Manage our digital assets for easy use in communications and promotional materials.
Coordinate contractors for more substantial projects, as needed or desired.
Manage Communications
Schedule and maintain GTMA’s communications calendar across all channels, and work with staff to schedule and develop communication campaigns that advance programmatic goals throughout the year.
Manage and develop GTMA’s email marketing capabilities and help grow subscriber numbers; maintain the email marketing database and monitor compliance.
Manage and grow GTMA’s social media presence and online community, including on existing and new channels.
Coordinate website updates and SEO with our web designer.
Manage periodic mailings to our membership list.
Manage audio and visual equipment needs to enhance GTMA’s communications capabilities, or support virtual or hybrid events or meetings.
Media Relations
Coordinate media relations, including managing media contacts or press inquiries, and develop relationships with reporters and media outlets.
Lead or assist with creating, editing and disseminating materials to the media, such as press releases or statements, and coordinating press calls or events.
Work with executive director, staff, partners or community members to write, edit, and place op/eds, letters to the editor or other earned media stories to advance campaigns.
Maintain archive of news coverage.
Development and Outreach Support – (~25%)
Development
Assist the executive director with developing fundraising appeals or donor acknowledgements, including written mailings or digital materials.
Coordinate fundraising mailings.
Assist with developing or expanding donor stewardship practices and fundraising materials to better inform and inspire donors, including greater utilization of visual storytelling.
Outreach
Periodically assist with community outreach by representing GTMA at public gatherings or community events.
Work with executive director to identify and schedule opportunities for him, or other staff, speak or participate in external events that offer strategic exposure to GTMA or our campaigns.
Other Duties
Carry out additional duties as assigned or necessary.
To Apply:
Please send your resume, cover letter, three professional references and three relevant content samples of different media, including at least one written and one visual sample in a single, combined pdf to Peter Metcalf at peter@glaciertwomedicine.org.
The position is open till filled. Applications will be reviewed starting June 8th.