Description

If you're looking for a position within an established, well‑respected company that still allows you to be entrepreneurial, this is it! This is a highly visible and collaborative role at the heart of the Marketing organization. The ideal candidate will be an experienced web marketer who is strategic, curious, and analytical.

As Vice President, Web Marketing, within the Global Merchant Services organization, you will be responsible for driving growth for our U.S. Small Business Payments line of business through the Chase Payment Solutions website. You will lead the strategy and execution of website enhancements, content strategies, UX improvements, and SEO/GEO initiatives that accelerate pipeline growth and deliver measurable ROI.

Job Responsibilities:

• Work closely with our internal agency/Center of Excellence (COE) to identify SEO/GEO opportunities.
• Collaborate with others on the team as a subject matter expert and partner on digital campaign initiatives.
• Help optimize conversion and cost of acquisition (CAC) across the journey, and ensure appropriate setup across the experience (nav links, lead forms, etc.).
• Own and optimize the web funnel through growth marketing tactics.
• Lead web projects end‑to‑end with execution support from Marketing Delivery.

Required qualifications, capabilities, and skills:

• 7+ years of experience owning website strategy.
• Bachelor's degree in Marketing, Analytics, Computer Science, or a related field.
• Solid understanding of SEO/GEO and experience with long‑form content development, including scaling content strategies across the website, owned and earned media, social, and affiliate channels, to drive traffic and domain authority.
• Highly strategic and analytical, with a proven ability to turn complex data into understandable insights and strategies.
• Strong grasp of web UX best practices, customer‑journey design, browser standards, and responsive web design.
• Incredibly organized and detail‑oriented; comfortable managing multiple complex, cross‑functional initiatives in a matrixed organization.
• Experience with website‑related martech integrations and working with B2B marketing technologies such as CMS platforms (e.g., Adobe Experience Manager), CRM platforms (e.g., Salesforce), web analytics tools and methodologies (e.g., Adobe Analytics, tagging, scripting), and project workflow tools (e.g., Workfront, Jira).

Preferred qualifications, capabilities, and skills:

• Background in payments, B2B financial services, and/or SaaS.
• Experience marketing to small and medium‑sized businesses (SMBs).

About Us

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

About the Team

J.P. Morgan's Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.