Description
California Western School of Law is seeking a strategic, innovative, and detail-oriented Website Manager to oversee and enhance the institution’s digital presence. Reporting to the Director of Marketing and Communications, this role will manage website content, lead web-related projects, and collaborate with cross-functional teams to ensure an engaging, high-performing online experience aligned with institutional strategies. As a key member of the Marketing Communications team, the Website Manager will collaborate across departments, optimize website functionality and visibility through analytics and SEO/GEO strategies, and serve as a vital liaison between campus stakeholders and external vendors. This position offers an exciting opportunity to shape the future of California Western’s online presence while upholding brand standards through effective, visually compelling web design. This is an in-person position based on campus.
Primary Responsibilities (includes but not limited to):
- Web Management
- Oversee the daily management, maintenance, and performance of California Western’s websites, ensuring timely updates, functionality, accessibility, and compliance with brand standards.
- Monitor and resolve technical issues, broken links, and website challenges to maintain a seamless digital presence.
- Serve as the primary liaison with the website vendor, managing maintenance, updates, and issue resolution.
- Develop and deliver CMS training and best practices for web administrators across campus.
- Collaborate with the Director to establish website governance plans, workflows, permissions, and review processes.
- Create and maintain schedules for ongoing website audits, departmental updates, and process documentation.
- Ensure compliance with applicable federal and state laws, including accessibility, copyright, and web hosting requirements.
- Web Development/Design
- Lead and support website enhancements, structural updates, and design improvements, including new page elements, landing pages, and redesign initiatives.
- Manage cross-functional web projects by coordinating timelines, deliverables, responsibilities, and communication among departments and external partners.
- Collaborate with campus stakeholders to design, prototype, and improve user interface and user experience across websites and microsites.
- Apply expertise in graphic design, typography, color theory, and layout to create visually compelling and effective digital experiences.
- Maintain and strengthen brand style guides, graphic standards, and visual consistency across all web platforms.
- Partner with marketing staff to develop and deploy graphics, photography, and video content that supports institutional goals.
- Maintain an organized library of digital assets, including photos, videos, and other visual materials.
- Online Strategy and Analytics
- Partner with the Director to develop, implement, and manage California Western’s overall web strategy.
- Identify and execute SEO/GEO initiatives to improve visibility, engagement, and search performance.
- Optimize website content, metadata, and digital structure for clarity, accessibility, and discoverability.
- Monitor industry trends, algorithm changes, and emerging tools to enhance website effectiveness.
- Track, analyze, and report website performance metrics using analytics platforms and related data sources.
- Provide data-driven insights and strategic recommendations to strengthen marketing efforts and improve user experience.
- Advise departments on web strategy, content planning, and best practices for their online presence.
- General
- Carry out responsibilities in a professional, positive, and collaborative manner.
- Maintain regular communication with the Director regarding project status, challenges, and progress.
- Perform other duties as assigned.
Minimum Qualifications:
- Bachelor’s Degree.
- Must have at least three (3) years of experience in content management systems, preferably Modern Campus, including developing, managing and implementing web strategies that fulfill overall marketing communications needs.
- Proficiency with Google Analytics is required.
- Experience with data monitoring and analysis for strategic content recommendations for SEO and GEO required.
- Must have a strong understanding of industry trends and Adobe Creative Suite.
- Ability to collaborate with marketing teams, stakeholders and vendors is required.
- Experience in website management and user training is required.
- Website marketing or management in the higher education environment and/or the legal field is a plus.
- Must be able to collaborate with creative team to ensure integration of print and web communications.
- Strong creative design background as well as a deep understanding of UI/UX best practices is a plus.
- Must be motivated, highly organized, and a self-directed individual with excellent interpersonal and communications skills.
- Must be able to effectively multitask and handle a variety of matters independently, with minimal supervision, in a professional, polished, and mature manner with tact, diplomacy, and appropriate judgment.
- Attention to detail and a degree of accuracy is crucial.
Technical Skills:
- Experience with content management systems is required; Modern Campus experience preferred.
- Proficiency in layout, typography, production, and understanding of design principles.
- Experience with data analysis, database systems, and effective internet research techniques.
- Proficiency in design tools, including Adobe Creative Suite, and software, including Microsoft Office.
- Knowledge of web analytics and SEO tools, including Google Analytics, is required.
- Knowledge of SEO and GEO best practices, web analytics interpretation, and implementation is required.
- Knowledge of HTML, CSS, and basic JavaScript.
- Understanding of web accessibility standards, including WCAG and ADA compliance.
- Understanding of web development workflows and database-driven environments.
- Understanding of usability-focused UI/UX design standards.
- Strong troubleshooting abilities, technical documentation skills, and aptitude for learning new technologies.
- Familiarity with digital and video production.
- A demonstrated proficiency with web-based technologies.
- Working understanding of AI and automation tools and cybersecurity basics.
Compensation: $90,000.00 - $105,000.00 Annual Salary
Factors in determining the appropriate compensation for this role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. The higher end of the range will be considered for well qualified candidates. The Hiring Pay Scale referenced in the job posting is the budgeted salary or hourly range that the law school reasonably expects to pay for this position. The Annual Full Pay Range may be broader than what the law school anticipates paying for this position, based on internal equity and budget.
The law school offers competitive benefits for eligible employees, including, but not limited to:
- Generous employer contribution for Medical, Dental and Vision Insurance (depending on which plan/level the employee elects).
- 403(b) Employer Retirement contribution of 8% (up to 8k per year) Fully and immediately vested.
- Company Paid Life and AD&D Insurance.
- Paid Long-Term Disability Insurance.
- Flexible Spending Plan.
- Paid Fall and Winter Breaks
- Additional 10+ Paid Holidays
- Accrued Paid Time Off
- Wellness Programs
Perks:
- Little Italy/Downtown location for convenient access to great restaurants and after-hour activities.
- Free on-campus parking facilities provided.
- Employee engagement events are held both virtually and on-campus.
- On-Campus Convenience Store.
- Complimentary bottomless Specialty Coffee.
- Use of on-campus Law Library facilities.
Resume, Cover Letter Required.
Complete an application through the CWSL Career Center website at https://workforcenow.adp.com/jobs/apply/posting.html?client=35y2n&ccId=19000101_000001&type=MP&lang=en_US or visit our website at CWSL.edu and search Current Job Openings.
About us:
Established in 1924, CWSL is an ABA accredited and AALS member, non-profit law school located in downtown San Diego, California. CWSL has the distinction of being San Diego’s oldest law school. CWSL is the recipient of numerous community service awards, including the State Bar of California President’s Pro Bono Service Award, and the federal government’s President’s Higher Education Community Service Honor Roll. The law school is also home to numerous outstanding programs, including the Innocence and Justice Clinic, Community Law Project, and New Media Rights Program. The faculty are dedicated to teaching, research, and service to the community. Detailed information is available at https://www.cwsl.edu/
California Western School of Law is committed to using the law to prevent and solve human and societal problems. In conjunction with our mission - to train ethical, competent, and compassionate lawyers, representative of our diverse society and equipped to use the law effectively and creatively on behalf of all members of society - we value a rich diversity among our students, alumni, faculty, and staff, as well as in the larger communities of which we are a part.
The law school is an Equal Opportunity Employer dedicated to excellence through diversity. The law school provides reasonable accommodations to qualified applicants with disabilities upon request.
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