Description

Website Product Manager (m/f/x)

Department: Marketing & Communications

Employment Type: Permanent - Full Time

Location: München

Description

Osapiens is seeking an experienced Website Product Manager / Digital Experience Lead to own the strategy, performance, and continuous evolution of osapiens.com as a primary growth engine for the company.

This role treats the website as a product, not a marketing asset. The Website Product Manager will define the roadmap, manage agencies and technical partners, and lead data-driven experimentation to transform the website into a high-performing platform for pipeline generation, enterprise credibility, and product education.

Working closely with Demand Generation, Product Marketing, Content, and Sales teams, this individual will ensure the website effectively supports enterprise buyers while enabling product-led experiences such as trials and self-serve product discovery. The role combines product thinking, growth experimentation, UX strategy, and technical execution.

Your Responsibilities

Website Strategy & Roadmap

• Define the long-term website strategy aligned with pipeline and revenue objectives
• Treat the website as a product with a clear roadmap, backlog, and release cycles
• Partner with Product Marketing to ensure clear product education and solution storytelling
• Ensure the website supports enterprise buying journeys and product-led experiences
• Identify opportunities to improve discoverability, navigation, and buyer journeys

Conversion & Pipeline Optimization

• Design and run conversion optimization experiments
• Improve visitor-to-lead and lead-to-pipeline conversion rates
• Create and optimize landing pages for campaigns, solutions, and product launches
• Develop frameworks for testing CTAs, messaging, layout, and content structure
• Partner with Demand Generation to maximize campaign performance

SEO & Organic Growth

• Own SEO strategy and execution
• Identify opportunities for organic growth across product, solution, and educational content
• Improve domain authority, organic traffic, and search visibility
• Partner with content teams to develop SEO-driven content architecture
• Manage technical SEO and site performance improvements

User Experience & Information Architecture

• Design clear and intuitive information architecture
• Optimize navigation and content hierarchy
• Ensure product pages clearly communicate capabilities, value, and differentiation
• Improve content discoverability and buyer education pathways
• Continuously improve usability based on behavioral data and analytics

Technical Platform Ownership

• Own the Ibexa CMS platform
• Manage external web development and design agencies
• Prioritize and manage technical development backlog
• Ensure strong performance across page speed, accessibility, and mobile experience
• Maintain integrations with HubSpot and analytics systems

Data & Performance Analytics

• Establish dashboards and reporting across key performance metrics
• Use GA4, HubSpot, and SEO tools to track and analyze website performance
• Monitor visitor behavior, conversion funnels, and engagement metrics
• Deliver insights and recommendations to marketing leadership
• Build a culture of continuous experimentation and learning

Your Experience

• 6-10+ years experience managing B2B SaaS websites
• Proven experience treating websites as growth and pipeline engines
• Strong background in conversion optimization and growth experimentation
• Deep understanding of SEO and organic traffic strategies
• Experience managing CMS platforms (Ibexa, WordPress, Craft, or similar)
• Strong analytical mindset with experience using GA4, HubSpot, and SEO tools
• Experience managing external agencies and technical partners
• Strong cross-functional collaboration with marketing, product, and sales teams
• Ability to balance strategic thinking with hands-on execution

Join us for this and more...

• A purpose-driven mission tackling complex sustainability challenges while working alongside global industry pioneers at a fast-growing unicorn company
• Room for creativity through collaborative teamwork and an open communication culture
• Flexibility and team bonding with our hybrid work options
• Sustainable mobility options, promoting eco-friendly commuting solutions
• Fun team events and outings with our global teams
• An inspiring working environment in Munich